How Hotstar set a new global benchmark by live-streaming 19 mn concurrent users during world cup?
Updated: Jan 5
Unlike other content categories like movies or series, views for sports can move from zero to four million streams in less than a second.
Hotstar's phone widget enables users to view scores and trigger interest, prodding them to start watching the match at major turning points. Users are also sent segmented notifications based on parameters like viewing patterns, connections between geography and team affinity (especially useful for IPL matches) and key moments like wicket falls, fours or sixes or close, nail-biting finishes.
In an interview with TNW, Ajit Mohan mentioned about their focus on both the content delivery network CDN infrastructure and client app and APIs ensuring it can handle the scale that comes with this surge.